Search Engine Optimization also called as SEO (Bellevue SEO) is the process that regulates the phenomenon of a website’s position in the search engines. The phenomenon that controls the rankings of all the sites in the hierarchical system of search is called SEO. Primitively the rankings of the search list were dependent on the frequency of it being viewed and hence the website being viewed most frequently by the viewers was positioned first.
Principles of the working of the SEO
Search engine optimization works on the principle of the terms and keywords that are being searched. The process of optimization involves brings along the action to edit the contents present in a page and thereby to change the codes in it. To make a website reach a higher ranking, it is usually preferred increasing the relevance of the words present. Moreover, today a website is given much of popularity by promoting it and heightening some back links.
Steps to Optimizing a Search Engine and facts related to it:
- Index: Some of the top names in the search engines make use of internet robots that get connected to the World Wide Web instantly. This makes it possible for the pages that cannot normally be discovered, to pop up and hence become visible.
- Contents of the websites: The contents present in the website play an important role in optimizing the website and its rank in the search engine list. The websites with good and sober contents get a higher ranking in the search list. Thus, it is the task of the website developers to check the contents frequently.
- The design of the websites: It is normal that the SEO process checks on the design of the website. The website with good design are marked under the category of white hats and hence their position in the search list is stable but the designs that are not approved to be good ones are put in the black hat category and thus do not get a good ranking in the search result.
- Methods of marketing: Many marketing strategies can be used to make a website popular and visible. SEO is not a good option for the same. SEO just works by the website’s looks and user friendliness and hence internet marketing and other marketing strategies will be useful for the same.
- Having markets around the world: Optimization of search engines depends highly on the market and the target audience that the website caters to. The market for each search engine is different, and hence, there is a heavy competition between each of them depending on it. So a website needs to be well established with a wide and international market so as to get a good ranking.
As a matter of fact, it was seen that some of the primitive websites underwent the condition of their ranks getting manipulated. This was because it was concerned with the keywords only. So to curb the situation, the website makers and developers had to concentrate on the other aspects of the website and then they could have their rankings regained.